About Us


Inspired by the most beautiful swimming pools of France.

Elegant & Performant swimwear collection for urban swimmers.

Our CHROMATIC SIGNATURE: « Le Bleu Piscine », associated to black for a purified ultra chic style.

Pure line, athletic cut, back obsession, CHLORE uses premium Sensitive bonded fabrics.

Founded by Helene Boulanger & Franck Laureys, two friends who have been sharing water lines for years.

Proudly based in Roubaix, next to La Piscine, The Museum.

Chlore donates 1% of its profit to help handisport associations.

Chlore has chosen partners who financially support the cleaning of the oceans.

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